Creative That Converts – Reviews

Creative That Converts – Reviews

Customer testimonials/reviews are crucial for bridging the gap between browsing and buying. They heavily influence how much a prospective customer will trust your product by providing credibility and social proof. If your customers are loving your products and leaving great reviews, don’t be afraid to showcase them on your ads.

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Creative That Converts – Press

Creative That Converts – Press

A press release is a great way to promote your company, your brand, and your products. If you’ve received a lot of press, this is a great way to show off all of those press logos to convey social proof and extra credibility. Identify the publications your audience values the most and focus on getting features there. 

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Creative That Converts – TikTok

Creative That Converts – TikTok

TikTok is leading the way as far as new trends and formats as one of the most popular and most downloaded app amongst millennials and Gen-Z. It is a unique platform because you have about a fraction of a millisecond to capture someone’s attention. With that said, you got to be creative with your visual and sound to keep your audience engaged. Take a look below to get some insights for your own campaigns!

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Creative that Converts – UGC

Creative that Converts – UGC

UGC is original, brand-specific content created by customers and published on social media or other channels. When you’re generating UGC content, you usually end up with a kaleidoscope of assets: stills, video, long, short, showing a face, showing just the product, how to use the product, etc. It is authentic social proof that your product is worthy of buying.

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Creative that Converts – 2022

Creative that Converts – 2022

Every month, we make hundreds and hundreds of ads, and for the most part, they only live within Ads Manager and our hard drives. So this month, we’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own

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Creative that Converts – 2021

Creative that Converts – 2021

Creative That Converts 2021We make hundreds and hundreds of ads, and for the most part, they only live within Ads Manager and our hard drives. We’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own...

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Major Ad Creative Pet Peeves

Major Ad Creative Pet Peeves

  In this video, we walk through 3 of our biggest ad creative pet peeves. These pet peeves not only reflect poorly on your brand, but hold back the performance of your campaigns.   The pet peeves to avoid are: 1.) Not customizing your creative to each...

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This Ad Prints Money

This Ad Prints Money

This week, we're pulling back the curtain on one of our best performing, most consistent, best 'bang for your buck' Facebook ad strategies that we've ever developed. Want to see more of our top performing creative examples? Go here: biddyco.com/creative The creative...

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Care/of’s Facebook Ads: Inside Look

Care/of’s Facebook Ads: Inside Look

This week, we're taking a sneak peek at the ad library of vitamin brand Care/of. We’ll walk through what they do well, where they can improve, and how you can apply these takeaways to your campaigns. Grab the deck mentioned about how to adapt your messaging to...

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MasterClass’s Facebook Ads: Inside Look

MasterClass’s Facebook Ads: Inside Look

Digital products and services are in a great position to scale right now. In this video, we analyze the ads of MasterClass and what they do well and where they can improve so that you can apply the insights to your campaigns. We cover: Why you shouldn't put important...

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TULA’s Facebook Ads: Inside Look

TULA’s Facebook Ads: Inside Look

      In this video, we take a look at the FB/IG ads for TULA skincare. We'll walk through what they do well, where they can improve, and how you can apply these takeaways to your campaigns.   Grab the deck mentioned at the end of the video about...

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Billie’s Facebook Ads: Inside Look

Billie’s Facebook Ads: Inside Look

Billie sells razors for women. In this video, our Creative Director takes a look inside their Facebook Ad Library and walks through what they're doing well, and how they could make their ads perform better. After watching, you'll be able to take these suggestions and...

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Best Credit Cards for Ad Spend

Best Credit Cards for Ad Spend

"Which credit card should I put our ad spend on?" is a common question we get from our clients. Because digital ad spend is one of the largest expenses for most brands, by not optimizing where you charge it, you could be missing out on tons of points, dollars in...

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Equal Parts: Facebook Ad Breakdown

Equal Parts: Facebook Ad Breakdown

Equal Parts sells high-quality cookware. In this video, our Creative Director takes a look inside their Ad Library and walks through what they're doing well, and how they could make their ads perform better. After watching, you'll be able to take these suggestions and...

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How to Use Social Proof to Make More Sales

How to Use Social Proof to Make More Sales

  The biggest brands in the world understand and harness social proof. When you drive by a McDonald’s the sign says ‘Billions and billions served.’ When you go to search for something on Amazon you see that it has 2,356 5-star reviews. But most eCommerce brands...

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How to Turn Holiday Momentum into Q1 Sales

How to Turn Holiday Momentum into Q1 Sales

Q4 and the holiday sales rush is officially over. You likely saw a huge influx of sales, so the big question is: how do you carry that momentum into Q1? In this video, we go through 4 strategies to help you avoid the Q1 slump.   We'll review your campaigns and...

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What happened with Facebook ads this Holiday season??

What happened with Facebook ads this Holiday season??

We spent 7+ figures on Facebook, Instagram and Google ads this Holiday season. In this video, we'll break down the trends we saw through BFCM and the end of the year and show you our actual performance metrics! We'll review your campaigns and provide a report full of...

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Facebook ad spend budget – where should we start?

Facebook ad spend budget – where should we start?

A very common question from potential clients is "How much should I spend on Facebook/Instagram ads to get started?" In this video, we walk through how we advise our clients to allocate budget and spend when just getting started with digital advertising.We'll review...

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To Be on Amazon or Not To Be?

To Be on Amazon or Not To Be?

Amazon is taking over the world. So should you join 'em or fight 'em? Sell on your website exclusively? Amazon exclusively? Or a mix of the two? In this video, we walk through the options consumer brands have today when it comes to Amazon and to help you decide what's...

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DON’T Run Facebook Ads.. Until You Do This

DON’T Run Facebook Ads.. Until You Do This

There are a few key things you should have setup in your business *before* you start to invest in Facebook ads, Instagram ads, Google ads etc. In this video, we walk through each so that you can have a solid foundation before you roll out your campaigns. We'll review...

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Am I Annoying My Customers With Too Many Ads?

Am I Annoying My Customers With Too Many Ads?

  When we start running Facebook ads for a new client, they often begin to see their own ads A LOT. This causes a lot of confusion and worry that their customers and potential customers are seeing a ton of ads and getting really annoyed with the brand. In this...

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The Normal Facebook Ad Lifecycle

The Normal Facebook Ad Lifecycle

Digital advertising is NOT a magic ATM where you hit a few buttons and money comes spewing out. But for most people, it's unclear how long things should take to dial-in, what's normal for performance as you get started and as you grow. In this video, we walk through...

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Stop Ignoring Your Average Order Value

Stop Ignoring Your Average Order Value

Average order value is one of the most overlooked metrics by eCommerce brands. But by improving your AOV, you can instantly improve the performance of your paid traffic and increase your profit. In this video, we walk through a few strategies we've used to help our...

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Why I’m Quitting Percentage of Spend

Why I’m Quitting Percentage of Spend

"Show me the incentive and I’ll show you the outcome." - Charlie Munger A few years ago, our agency transitioned away from the common "percentage of ad spend" billing model. It all started when I was at a conference in Vail, walking to dinner and talking to a...

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Advertising Lessons from Warren Buffett

Advertising Lessons from Warren Buffett

What can you learn about digital advertising from an 88-year old billionaire who’s never launched a Facebook ad? A lot! After reading dozens of his letters to shareholders and several books about him, we distilled a few key investing strategies of Warren Buffett that...

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6 Brilliant Ad Ideas That Don’t Work

6 Brilliant Ad Ideas That Don’t Work

Over the past few years, we've encountered a handful of ad tactics and strategies that sound great on paper - but they just never work. In this video, we walk through each of them so you can avoid testing these proven-to-fail strategies.We'll review your campaigns and...

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How to Moderate Facebook Ad Comments

How to Moderate Facebook Ad Comments

    Ahhh, ad comments. They can hold a lot of power and social proof that help your ads convert, but they can also be a breeding ground for trolls, complainers and weirdos. In this video, we walk through how to properly handle comments on your Facebook and...

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Instagram Story Ad Epidemic

Instagram Story Ad Epidemic

In this video, we cover the huge mistake most brands are making on Instagram Story ads and how to design creatives for this placement that convert. We've helped dozens of DTC brands profitably scale their paid traffic. Take a look at our case studies.Stories are...

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How to Advertise Skincare & Beauty

How to Advertise Skincare & Beauty

  How to Advertise Skincare and Beauty We've worked with several skincare & beauty brands and helped them grow their revenue, team and customer base. Over that time, we've identified a few common essentials to successful campaigns. In this video, we'll walk...

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How to Scale Your Facebook Ads to $100,000+ per month

How to Scale Your Facebook Ads to $100,000+ per month

In this video, we’ll cover lessons learned from taking multiple brands from a few thousand per month in ad spend to $100,000+. See some of the brands we've scaled.We've helped dozens of DTC brands profitably scale their paid traffic. Take a look at our case...

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How to not go CRAZY running PPC campaigns

How to not go CRAZY running PPC campaigns

  In this video, we're going to give you our must have strategies for avoiding the inevitable stress, anxiety and doubt that comes with running paid traffic for your brand. If you're spending hundreds or thousands of dollars a day online, it's tempting to check...

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Don’t Hire an Agency.. Until You Read This!

Don’t Hire an Agency.. Until You Read This!

    In this post, we're going to talk about whether you should hire an agency or build out a paid acquisition team internally. More often than not, brands find themselves in one of these situations: Working with an agency: You're currently working with an...

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COPY this Ad: How to Make the Perfect Instagram Ad

COPY this Ad: How to Make the Perfect Instagram Ad

Today, we're back with another AdCheck, this is a series where we look at the good and the bad of ads across the Internet, to help you make your campaign creative better. So, today we are looking at an ad from one of my very all-time favorite brands, Jeni's Ice Cream....

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3 Proven Instagram Story Ad Tips

3 Proven Instagram Story Ad Tips

        Instagram Story ads are a HUGE opportunity for brands, but they're totally different from newsfeed ads and need to be treated as so. Today, we're going to be talking about the perfect length for an Instagram Story ad and how to instantly...

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What’s a Good Return on Ad Spend?

What’s a Good Return on Ad Spend?

      In this post we're going to answer a super common question, "What's a good return on ad spend?" AND we're even going to give you access to our handy-dandy calculator, so you can plug in the numbers at home. Return on ad spend ROAS ROI Whatever you...

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How Facebook Attribution (actually) Works

How Facebook Attribution (actually) Works

In this post, we're going to be talking about Facebook attribution and how it works. We're also going to answer two of the most popular questions that we get. Why aren't my analytics lining up? How can I tell if Facebook is really responsible for that sale? The most...

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Criquet Shirts #AdCheck – Social Ad Breakdown

Criquet Shirts #AdCheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Social Ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Criquet Shirts. Company: Criquet Shirts Homepage Tagline:...

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Digital Marketer #Adcheck - Social Ad Breakdown We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get...

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Squarespace #Adcheck – Social Ad Breakdown

Squarespace #Adcheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Squarespace. Company: Squarespace Homepage Tagline: “Set...

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AdStage #Adcheck – Social Ad Breakdown

AdStage #Adcheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Social Ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to AdStage. Company: AdStage Homepage Tagline: “All-in-One...

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How-To Survive the Instagram Update & Not Upset Your Fans

How-To Survive the Instagram Update & Not Upset Your Fans

Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don't sweat it.) Asking your audience...

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Lightboard #Adcheck – Social Ad Breakdown

Lightboard #Adcheck – Social Ad Breakdown

Company: Lightboard Homepage Tagline: "Meet your new always available, always awesome designer." Their specialty? On-demand design service. Platform for the ad below? Facebook The Good The copy here is trying to: A.) catch the attention of the desired target B.) speak...

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Brooklyn Boot #AdCheck – Social Ad Breakdown

Brooklyn Boot #AdCheck – Social Ad Breakdown

We're back with another Adcheck. It's an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let's get to Brooklyn Boot.   A key foundation of any campaign is...

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Silvercar #AdCheck – Social Ad Breakdown

Silvercar #AdCheck – Social Ad Breakdown

Silvercar is a new car rental service where you can rent any kind of car you want - as long as it’s a silver Audi A4. They combine their luxury vehicles with a more seamless pick up and drop off experience to really stand apart from Hertz, Avis and literally every...

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Maui Jim #AdCheck – Social Ad Breakdown

Maui Jim #AdCheck – Social Ad Breakdown

  Above is an ad for Maui Jim sunglasses.  As you might be able to tell from the name, the sunglasses are from Hawaii and that is very infused in the branding. Let’s take a look at what it does well and how it could improve. Retargeting: I saw this ad a few days after...

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Keenhome.io #AdCheck – Social Ad Breakdown

Keenhome.io #AdCheck – Social Ad Breakdown

Welcome to this issue of AdChecks where we analyze real ad campaigns we find online and discuss what they do well and what they could improve upon. Today we are going to take a deeper look at a Facebook ad from Keen Home. Keen is an interesting product that will...

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How to get press with Facebook Ads

How to get press with Facebook Ads

Getting press for your company is really time consuming, expensive and can prove to be a difficult process.  Maybe you've tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you've tried hiring a PR firm for a few grand per...

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7 Must Have Retargeting Segments for Every SaaS

7 Must Have Retargeting Segments for Every SaaS

If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...

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Why is Kate Upton running Twitter ads?

Why is Kate Upton running Twitter ads?

I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...

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How to maximize a Hacker News or Product Hunt traffic spike

Hacker News, Reddit and Product Hunt are community based sites that have the ability to drive tons of traffic to your site. Here’s what my traffic looked like after an article got up-voted on a sub-reddit (not even on the front page). In this post Nathan Barry says...

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How to Boost Your Email Marketing with Facebook Ads

How to Boost Your Email Marketing with Facebook Ads

My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...

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How to waste 17,700 visitors to your site

How to waste 17,700 visitors to your site

About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...

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The Checky Technique: Building an app to promote an app

The Checky Technique: Building an app to promote an app

Getting awareness and organic downloads for an app is hard. Really hard. So if you're trying to get downloads for your app, the last thing you'd probably think of trying is to create another app to promote your original one. But that's what I just saw a company pull...

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How to Get Easy Press Using Twitter Ads

How to Get Easy Press Using Twitter Ads

Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you've been able to use Twitter ads to target the followers of certain accounts. So I could say "Hey Twitter, my...

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Why you need to start retargeting this week

Why you need to start retargeting this week

Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...

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Advertising Your Mobile App – 4 Ads to Learn From

Advertising Your Mobile App – 4 Ads to Learn From

From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...

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The One Retargeting Ad You Have to be Running

The One Retargeting Ad You Have to be Running

Retargeting allows you to stay in front of hot prospects who've recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners are...

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