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Daily #AdChecks
Deep Dive #AdChecks
Criquet Shirts #AdCheck – Social Ad Breakdown
We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Social Ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Criquet Shirts. Company: Criquet Shirts Homepage Tagline:...
Digital Marketer #Adcheck - Social Ad Breakdown We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get...
Squarespace #Adcheck – Social Ad Breakdown
We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Squarespace. Company: Squarespace Homepage Tagline: “Set...
From the blog
How Facebook Attribution (actually) Works
In this post, we're going to be talking about Facebook attribution and how it works. We're also going to answer two of the most popular questions that we get. Why aren't my analytics lining up? How can I tell if Facebook is really responsible for that sale? The most...
Don’t Make These Facebook Ad Mistakes: Victoria’s Secret
Today, we're going to be looking at an ad that caught our eye on the internet, and we're going to dive in, tell you what's working, what could be better, and how you can take this and all the ideas that we share and inject them into inspiring the next creative...
Results from $5 Million Spent on Facebook Ads and AdWords in 2017
Why we do this: In-house marketers and entrepreneurs have it tough. Managing just one ad account, you’re stuck in your vacuum, unsure if what you’re seeing in your ad campaigns is normal or not. As an agency, we’re in a privileged position to work with many...
Interview: How an eCommerce Brand Scaled to $7 Million in the First Year
Last year, we took a recently launched eCommerce brand and helped them scale to over $7 million in revenue. 80% of which can be directly attributed to our campaigns. So many other stores struggle for years to get to the low millions. How does a new site scale to...
5 Reasons You Shouldn’t Be Running Ads on Social Media (yourself)
If you own a business that values their online presence, we’re almost positive that you’ve either thought about or tried running ads on social media. But we will be the first to tell you that social advertising is not a casual DIY project. Info-marketers and Facebook...
How-To Survive the Instagram Update & Not Upset Your Fans
Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don't sweat it.) Asking your audience...
The Top Non-Business Books All Marketers and Entrepreneurs Should Read
At a Perry Marshall marketing event a few months ago, he opened things up by talking about rockets, gravity and propulsion. Which then led to an audio resonance demonstration that involved a slinky. Yes, this was actually a marketing event, not some weird adult...
3 Keys to Profitable eCommerce Advertising (that have nothing to do with your ads)
So a lot of eCommerce companies come to me asking for some tricks or key elements to making their online ad campaigns profitable. They’re hoping that I can give them a few ninja ad tricks to make their campaigns instantly pump out sales. While sometimes that’s...
How WeWork Can Get Work from Homers to Take Off Their Sweatpants
WeWork is a coworking community with locations all over the U.S., London, Amsterdam and Israel. Freelancers, solopreneurs and small teams work out of this shared office space instead of fighting for tables at Starbucks or working in isolation in a small, private...
Beyond Job Boards: How to Copy Uber’s Recruiting Strategy in Your Hiring
Everyone knows that ads on Facebook, Twitter and Linkedin can be a great way to reach your target market and to help further drive sales. But, ad campaigns are no longer just for the marketing team. Ads can be used to reach a completely different, but equally...
Retargeting Case Study: How We Achieved a 1,284% ROI in 7 Days
Today I’m going to show you exactly how we achieved free trials for a SaaS client for just $5.70 and acquired paying customers for $9.60 with retargeting. With a customer lifetime value in the high hundred’s for this product, the ROI is astronomical! And we were able...
How to get press with Facebook Ads
Getting press for your company is really time consuming, expensive and can prove to be a difficult process. Maybe you've tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you've tried hiring a PR firm for a few grand per...
How to Generate Leads from a Conference Without Attending (for $1.43/each)
Conferences are a great place to learn new things, meet interesting people as well as grow your lead generation and sales. Unfortunately, they are time consuming and can be expensive. Including travel, you’re usually looking at about 3–4 days where you’re pulled away...
Amplify Content Marketing with Facebook Ads – The 1,2 Step Technique
Watching Missy Elliott during the halftime of this year’s Superbowl got that 1,2 Step song she did with Ciara stuck in my head. Rock it, don't stop it, Everybody get on the floor, Wake the party up, We about to get it on, (Let me see ya'll) 1,2 step, (I love it when...
7 Must Have Retargeting Segments for Every SaaS
If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...
Why is Kate Upton running Twitter ads?
I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...
SaaS Facebook Ad Tear Down: Intercom, Optimizely, Baremetrics, Drip and Qualaroo
Facebook ads and retargeting are a fast growing user acquisition channel for many software companies. Why? The targeting options: target recent site visitors, by industry, by title, age and more. It’s where people are spending time. Either for a brain break or...
How to maximize a Hacker News or Product Hunt traffic spike
Hacker News, Reddit and Product Hunt are community based sites that have the ability to drive tons of traffic to your site. Here’s what my traffic looked like after an article got up-voted on a sub-reddit (not even on the front page). In this post Nathan Barry says...
How to Boost Your Email Marketing with Facebook Ads
My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...
How to waste 17,700 visitors to your site
About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...
The Checky Technique: Building an app to promote an app
Getting awareness and organic downloads for an app is hard. Really hard. So if you're trying to get downloads for your app, the last thing you'd probably think of trying is to create another app to promote your original one. But that's what I just saw a company pull...
How to Get Easy Press Using Twitter Ads
Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you've been able to use Twitter ads to target the followers of certain accounts. So I could say "Hey Twitter, my...
Why you need to start retargeting this week
Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...
Advertising Your Mobile App – 4 Ads to Learn From
From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...
The One Retargeting Ad You Have to be Running
Retargeting allows you to stay in front of hot prospects who've recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners are...