Customer testimonials/reviews are crucial for bridging the gap between browsing and buying. They heavily influence how much a prospective customer will trust your product by providing credibility and social proof. If your customers are loving your products and leaving great reviews, don’t be afraid to showcase them on your ads.

A press release is a great way to promote your company, your brand, and your products. If you’ve received a lot of press, this is a great way to show off all of those press logos to convey social proof and extra credibility. Identify the publications your audience values the most and focus on getting features there. 

TikTok is leading the way as far as new trends and formats as one of the most popular and most downloaded app amongst millennials and Gen-Z. It is a unique platform because you have about a fraction of a millisecond to capture someone’s attention. With that said, you got to be creative with your visual and sound to keep your audience engaged. Take a look below to get some insights for your own campaigns!

UGC is original, brand-specific content created by customers and published on social media or other channels. When you’re generating UGC content, you usually end up with a kaleidoscope of assets: stills, video, long, short, showing a face, showing just the product, how to use the product, etc. It is authentic social proof that your product is worthy of buying.

Every month, we make hundreds and hundreds of ads, and for the most part, they only live within Ads Manager and our hard drives. So this month, we’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own

Creative That Converts 2021We make hundreds and hundreds of ads, and for the most part, they only live within Ads Manager and our hard drives. We’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own...

      In this video, we walk through 3 of our biggest ad creative pet peeves. These pet peeves not only reflect poorly on your brand, but hold back the performance of your campaigns.   The pet peeves to avoid are: 1.) Not customizing your creative...

            This week, we're pulling back the curtain on one of our best performing, most consistent, best 'bang for your buck' Facebook ad strategies that we've ever developed.JOIN OUR DAILY EMAIL LIST TO SEE EVEN MORE CREATIVENeed help...

This week, we're taking a sneak peek at the ad library of vitamin brand Care/of. We’ll walk through what they do well, where they can improve, and how you can apply these takeaways to your campaigns. Grab the deck mentioned about how to adapt your messaging to...

Digital products and services are in a great position to scale right now. In this video, we analyze the ads of MasterClass and what they do well and where they can improve so that you can apply the insights to your campaigns. We cover: Why you shouldn't put important...

    In this video, we take a look at the FB/IG ads for TULA skincare. We'll walk through what they do well, where they can improve, and how you can apply these takeaways to your campaigns.  JOIN OUR DAILY EMAIL LIST TO SEE EVEN MORE CREATIVENeed help...

Billie sells razors for women. In this video, our Creative Director takes a look inside their Facebook Ad Library and walks through what they're doing well, and how they could make their ads perform better. After watching, you'll be able to take these suggestions and...

"Which credit card should I put our ad spend on?" is a common question we get from our clients. Because digital ad spend is one of the largest expenses for most brands, by not optimizing where you charge it, you could be missing out on tons of points, dollars in...

Equal Parts sells high-quality cookware. In this video, our Creative Director takes a look inside their Ad Library and walks through what they're doing well, and how they could make their ads perform better. After watching, you'll be able to take these suggestions and...

        The biggest brands in the world understand and harness social proof. When you drive by a McDonald’s the sign says ‘Billions and billions served.’ When you go to search for something on Amazon you see that it has 2,356 5-star reviews. But...

Q4 and the holiday sales rush is officially over. You likely saw a huge influx of sales, so the big question is: how do you carry that momentum into Q1? In this video, we go through 4 strategies to help you avoid the Q1 slump.  JOIN OUR DAILY EMAIL LIST TO SEE...

We spent 7+ figures on Facebook, Instagram and Google ads this Holiday season. In this video, we'll break down the trends we saw through BFCM and the end of the year and show you our actual performance metrics!JOIN OUR DAILY EMAIL LIST TO SEE EVEN MORE CREATIVENeed...

A very common question from potential clients is "How much should I spend on Facebook/Instagram ads to get started?" In this video, we walk through how we advise our clients to allocate budget and spend when just getting started with digital advertising.JOIN OUR DAILY...

Amazon is taking over the world. So should you join 'em or fight 'em? Sell on your website exclusively? Amazon exclusively? Or a mix of the two? In this video, we walk through the options consumer brands have today when it comes to Amazon and to help you decide what's...

There are a few key things you should have setup in your business *before* you start to invest in Facebook ads, Instagram ads, Google ads etc. In this video, we walk through each so that you can have a solid foundation before you roll out your campaigns.JOIN OUR DAILY...

      When we start running Facebook ads for a new client, they often begin to see their own ads A LOT. This causes a lot of confusion and worry that their customers and potential customers are seeing a ton of ads and getting really annoyed with the...

    Digital advertising is NOT a magic ATM where you hit a few buttons and money comes spewing out. But for most people, it's unclear how long things should take to dial-in, what's normal for performance as you get started and as you grow. In this video, we...

Average order value is one of the most overlooked metrics by eCommerce brands. But by improving your AOV, you can instantly improve the performance of your paid traffic and increase your profit. In this video, we walk through a few strategies we've used to help our...

"Show me the incentive and I’ll show you the outcome." - Charlie Munger A few years ago, our agency transitioned away from the common "percentage of ad spend" billing model. It all started when I was at a conference in Vail, walking to dinner and talking to a...

    What can you learn about digital advertising from an 88-year old billionaire who’s never launched a Facebook ad? A lot! After reading dozens of his letters to shareholders and several books about him, we distilled a few key investing strategies of Warren...

Over the past few years, we've encountered a handful of ad tactics and strategies that sound great on paper - but they just never work. In this video, we walk through each of them so you can avoid testing these proven-to-fail strategies.JOIN OUR DAILY EMAIL LIST TO AD...

    Ahhh, ad comments. They can hold a lot of power and social proof that help your ads convert, but they can also be a breeding ground for trolls, complainers and weirdos. In this video, we walk through how to properly handle comments on your Facebook and...

        In this video, we cover the huge mistake most brands are making on Instagram Story ads and how to design creatives for this placement that convert.Stories are quickly set to take over your Social Feeds as the most used format on social...

  How to Advertise Skincare and Beauty We've worked with several skincare & beauty brands and helped them grow their revenue, team and customer base. Over that time, we've identified a few common essentials to successful campaigns. In this video, we'll walk...

In this video, we’ll cover lessons learned from taking multiple brands from a few thousand per month in ad spend to $100,000+. See some of the brands we've scaled.2-3x return The first step is to set your goal return on ad spend where you will be profitable at scale....

      In this video, we're going to give you our must have strategies for avoiding the inevitable stress, anxiety and doubt that comes with running paid traffic for your brand. If you're spending hundreds or thousands of dollars a day online, it's...

    In this post, we're going to talk about whether you should hire an agency or build out a paid acquisition team internally. More often than not, brands find themselves in one of these situations: Working with an agency: You're currently working with an...

Today, we're back with another AdCheck, this is a series where we look at the good and the bad of ads across the Internet, to help you make your campaign creative better. So, today we are looking at an ad from one of my very all-time favorite brands, Jeni's Ice Cream....

          Instagram Story ads are a HUGE opportunity for brands, but they're totally different from newsfeed ads and need to be treated as so. Today, we're going to be talking about the perfect length for an Instagram Story ad and how to...

      In this post we're going to answer a super common question, "What's a good return on ad spend?" AND we're even going to give you access to our handy-dandy calculator, so you can plug in the numbers at home. Return on ad spend ROAS ROI Whatever you...

In this post, we're going to be talking about Facebook attribution and how it works. We're also going to answer two of the most popular questions that we get. Why aren't my analytics lining up? How can I tell if Facebook is really responsible for that sale? The most...

      Today, we're going to be looking at an ad that caught our eye on the internet, and we're going to dive in, tell you what's working, what could be better, and how you can take this and all the ideas that we share and inject them into inspiring the...

Why we do this: In-house marketers and entrepreneurs have it tough. Managing just one ad account, you’re stuck in your vacuum, unsure if what you’re seeing in your ad campaigns is normal or not. As an agency, we’re in a privileged position to work with many...

WeWork is a coworking community with locations all over the U.S., London, Amsterdam and Israel. Freelancers, solopreneurs and small teams work out of this shared office space instead of fighting for tables at Starbucks or working in isolation in a small, private...

Everyone knows that ads on Facebook, Twitter and Linkedin can be a great way to reach your target market and to help further drive sales. But, ad campaigns are no longer just for the marketing team. Ads can be used to reach a completely different, but equally...

Today I’m going to show you exactly how we achieved free trials for a SaaS client for just $5.70 and acquired paying customers for $9.60 with retargeting. With a customer lifetime value in the high hundred’s for this product, the ROI is astronomical! And we were able...

I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...

  Facebook ads and retargeting are a fast growing user acquisition channel for many software companies. Why? The targeting options: target recent site visitors, by industry, by title, age and more. It’s where people are spending time.  Either for a brain break or...

My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...

About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...

Getting awareness and organic downloads for an app is hard. Really hard. So if you're trying to get downloads for your app, the last thing you'd probably think of trying is to create another app to promote your original one. But that's what I just saw a company pull...

Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you've been able to use Twitter ads to target the followers of certain accounts. So I could say "Hey Twitter, my...

Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...

From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...

Retargeting allows you to stay in front of hot prospects who've recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners are...