Thoughts

Don’t Hire an Agency.. Until You Read This!

Don’t Hire an Agency.. Until You Read This!

    In this post, we're going to talk about whether you should hire an agency or build out a paid acquisition team internally. More often than not, brands find themselves in one of these situations: Working with an agency: You're currently working with an agency and...

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COPY this Ad: How to Make the Perfect Instagram Ad

COPY this Ad: How to Make the Perfect Instagram Ad

Today, we're back with another AdCheck, this is a series where we look at the good and the bad of ads across the Internet, to help you make your campaign creative better. So, today we are looking at an ad from one of my very all-time favorite brands, Jeni's Ice Cream....

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3 Proven Instagram Story Ad Tips

3 Proven Instagram Story Ad Tips

        Instagram Story ads are a HUGE opportunity for brands, but they're totally different from newsfeed ads and need to be treated as so. Today, we're going to be talking about the perfect length for an Instagram Story ad and how to instantly connect with your...

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What’s a Good Return on Ad Spend?

What’s a Good Return on Ad Spend?

      In this post we're going to answer a super common question, "What's a good return on ad spend?" AND we're even going to give you access to our handy-dandy calculator, so you can plug in the numbers at home. Return on ad spend ROAS ROI Whatever you want to call...

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How Facebook Attribution (actually) Works

How Facebook Attribution (actually) Works

In this post, we're going to be talking about Facebook attribution and how it works. We're also going to answer two of the most popular questions that we get. Why aren't my analytics lining up? How can I tell if Facebook is really responsible for that sale? The most...

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How-To Survive the Instagram Update & Not Upset Your Fans

How-To Survive the Instagram Update & Not Upset Your Fans

Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don't sweat it.) Asking your audience...

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How to get press with Facebook Ads

How to get press with Facebook Ads

Getting press for your company is really time consuming, expensive and can prove to be a difficult process.  Maybe you've tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you've tried hiring a PR firm for a few grand per...

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7 Must Have Retargeting Segments for Every SaaS

7 Must Have Retargeting Segments for Every SaaS

If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...

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Why is Kate Upton running Twitter ads?

Why is Kate Upton running Twitter ads?

I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...

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How to maximize a Hacker News or Product Hunt traffic spike

Hacker News, Reddit and Product Hunt are community based sites that have the ability to drive tons of traffic to your site. Here’s what my traffic looked like after an article got up-voted on a sub-reddit (not even on the front page). In this post Nathan Barry says...

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How to Boost Your Email Marketing with Facebook Ads

How to Boost Your Email Marketing with Facebook Ads

My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...

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How to waste 17,700 visitors to your site

How to waste 17,700 visitors to your site

About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...

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The Checky Technique: Building an app to promote an app

The Checky Technique: Building an app to promote an app

Getting awareness and organic downloads for an app is hard. Really hard. So if you're trying to get downloads for your app, the last thing you'd probably think of trying is to create another app to promote your original one. But that's what I just saw a company pull...

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How to Get Easy Press Using Twitter Ads

How to Get Easy Press Using Twitter Ads

Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you've been able to use Twitter ads to target the followers of certain accounts. So I could say "Hey Twitter, my...

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Why you need to start retargeting this week

Why you need to start retargeting this week

Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...

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Advertising Your Mobile App – 4 Ads to Learn From

Advertising Your Mobile App – 4 Ads to Learn From

From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...

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The One Retargeting Ad You Have to be Running

The One Retargeting Ad You Have to be Running

Retargeting allows you to stay in front of hot prospects who've recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners are...

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