If you own a business that values their online presence, we’re almost positive that you’ve either thought about or tried running ads on social media. But we will be the first to tell you that social advertising is not a casual DIY project.
Info-marketers and Facebook will try to convince you that it’s easy and over the course of an hour-long webinar you might even convince yourself. But make no mistake, successful social advertising is a full-time endeavor and here are 5 reasons why you shouldn’t be adding it to your (already full) plate.
Your time is better spent in other areas of the business.
Unless you know how to cut hair, more than likely you’re going to go to a hair salon when you need a trim. Unless you are a doctor, you’re (hopefully) going to go and see one when something in your body feels out of whack. So if you aren’t an expert in social advertising, why are you still trying to run campaigns and expect to see expert results. If you can afford to outsource, you should. Time is money (cliché but true) and every minute you spend working outside of your strengths costs you and your business.
You don’t have to stay on top of the constant changes to each platform.
If there’s one thing we can guarantee when it comes to social media is that change is inevitable and constant. This takes us back to #1, you probably have very little time to devote to your campaigns in the first place, and now you’ve got to try and sort through a confusing update. This is going to cost you even more. Are these platforms comparable to rocket science? No. Will they drive you crazy and slow you down if you aren’t a pro? Yes.
You have a limited frame of reference.
Agencies manage dozens of accounts and many multiples in ad spend which give them more data, insights, and inspiration. Individually you can only see what’s in front of you and therefore have zero other metrics to gauge your ads growth, success, and effectiveness by. If you want your campaigns to succeed, you have to give them access to a much larger pool of mastery and understanding.
If something goes wrong, you don’t have to pull your hair out trying to fix it.
If you’ve spent any time in Power Editor, you know how often it crashes without warning. If you’ve ever installed a pixel only to find it was not firing correctly a few weeks later, you know how maddening it can be. And that’s just the beginning. If you’re new to the idea of advertising on social media and have no clue what we’re talking about, let us assure you that there are always ongoing little bumps in the road. However, little bumps for an agency can look like HUGE setbacks to someone who isn’t familiar with how to troubleshoot them.
It’s a full-time job with massive amounts of overtime.
A successful campaign takes at least three roles: a copywriter, designer, and ad specialist. It’s not likely you have all three of those skill sets and then the time on top of it to fill those three jobs. If you don’t have the required manpower or time to commit to social advertising and decide to run ads anyways, you might as well be flushing money down the drain. If you can, ALWAYS outsource.
Ultimately it comes down to time and expertise. If you don’t have either of those to commit to your advertising efforts on social media, don’t waste any more energy doing it yourself. If you can afford to outsource, do it. And if you can’t, it’s better to spend your time and money growing the business in other ways until you can hire someone to do it, either internally or an agency.
If you’re sick of running ads that aren’t working or want to get started without having to do it yourself, let us know by emailing ben(at)biddyco(dot)com ! We would be happy to see if we can help.