We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Social Ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to AdStage.
Homepage Tagline: “All-in-One Advertising Platform.”
Their specialty? All-in-One Cross Network PPC Platform
What kind of ad? Twitter Ad
This is an excellent strategy for a software company using lead ads to generate trials. A lot of software companies are using free content to entice these lead options, which can work, but you also get a lot of unqualified bad prospects who have zero intent to buy your software.
Instead, Adstage is using a free trial as the offer. This will likely lead to fewer, but more qualified conversions.
‘Send me an invite’ is great copy – it feels exclusive and will probably work better than ‘start my trial.’
Here’s what happened when I clicked the CTA button.
Within two clicks they had my contact information. I didn’t have to enter my email, password or create a new user profile. This is smart because more often than not people will abandon a signup cycle when they are on their phone.
Now you can send an automated email which directs them to take those steps when they are either off their phone and back at their desktop or when they have more time to do so.
The Could Be Better
This was a straight shooter, no need to knit pick here! Awesome Twitter ad AdStage.