Digital products and services are in a great position to scale right now. In this video, we analyze the ads of MasterClass and what they do well and where they can improve so that you can apply the insights to your campaigns.

We cover:

• Why you shouldn’t put important information only in the body copy.
• The importance of the Messaging Pyramid.
• Why to almost always use subtitles.
• How to effectively include a call to action.
• Why you shouldn’t save the best for last.
• The importance of customizing creative for different placements.
• How to craft creative specifically for awareness or retargeting.