To Be on Amazon or Not To Be? Amazon is taking over the world. So should you join ’em or fight ’em? Sell on your website exclusively? Amazon exclusively? Or a mix of the two? In this video, we walk through the options consumer brands have today when it...
DON’T Run Facebook Ads.. Until You Do This There are a few key things you should have setup in your business *before* you start to invest in Facebook ads, Instagram ads, Google ads etc. In this video, we walk through each so that you can have a solid foundation...
Am I Annoying My Customers With Too Many Ads? When we start running Facebook ads for a new client, they often begin to see their own ads A LOT. This causes a lot of confusion and worry that their customers and potential customers are seeing a ton...
The Normal Facebook Ad Lifecycle Digital advertising is NOT a magic ATM where you hit a few buttons and money comes spewing out. But for most people, it’s unclear how long things should take to dial-in, what’s normal for performance as you...
Stop Ignoring Your Average Order Value Average order value is one of the most overlooked metrics by eCommerce brands. But by improving your AOV, you can instantly improve the performance of your paid traffic and increase your profit. In this video, we walk through a...
Why I’m Quitting Percentage of Spend “Show me the incentive and I’ll show you the outcome.” – Charlie Munger A few years ago, our agency transitioned away from the common “percentage of ad spend” billing model. It all started when I...
