Why I’m Quitting Percentage of Spend “Show me the incentive and I’ll show you the outcome.” – Charlie Munger A few years ago, our agency transitioned away from the common “percentage of ad spend” billing model. It all started when I...
Advertising Lessons from Warren Buffett What can you learn about digital advertising from an 88-year old billionaire who’s never launched a Facebook ad? A lot! After reading dozens of his letters to shareholders and several books about him, we distilled...
6 Brilliant Ad Ideas That Don’t Work Over the past few years, we’ve encountered a handful of ad tactics and strategies that sound great on paper – but they just never work. In this video, we walk through each of them so you can avoid testing these...
How to Moderate Facebook Ad Comments Ahhh, ad comments. They can hold a lot of power and social proof that help your ads convert, but they can also be a breeding ground for trolls, complainers and weirdos. In this video, we walk through how to properly...
Instagram Story Ad Epidemic In this video, we cover the huge mistake most brands are making on Instagram Story ads and how to design creatives for this placement that convert. Stories are quickly set to take over your Social Feeds as the...
How to Advertise Skincare and Beauty We’ve worked with several skincare & beauty brands and helped them grow their revenue, team and customer base. Over that time, we’ve identified a few common essentials to successful campaigns. In this video,...
