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How-To Survive the Instagram Update & Not Upset Your Fans

How-To Survive the Instagram Update & Not Upset Your Fans

Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don’t sweat it.) Asking your...
Lightboard #Adcheck – Social Ad Breakdown

Lightboard #Adcheck – Social Ad Breakdown

Company: Lightboard Homepage Tagline: “Meet your new always available, always awesome designer.” Their specialty? On-demand design service. Platform for the ad below? Facebook The Good The copy here is trying to: A.) catch the attention of the desired...
Brooklyn Boot #AdCheck – Social Ad Breakdown

Brooklyn Boot #AdCheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Brooklyn Boot.   A key foundation...
Silvercar #AdCheck – Social Ad Breakdown

Silvercar #AdCheck – Social Ad Breakdown

Silvercar is a new car rental service where you can rent any kind of car you want – as long as it’s a silver Audi A4. They combine their luxury vehicles with a more seamless pick up and drop off experience to really stand apart from Hertz, Avis and literally...
Maui Jim #AdCheck – Social Ad Breakdown

Maui Jim #AdCheck – Social Ad Breakdown

  Above is an ad for Maui Jim sunglasses.  As you might be able to tell from the name, the sunglasses are from Hawaii and that is very infused in the branding. Let’s take a look at what it does well and how it could improve. Retargeting: I saw this ad a few days after...