Welcome to this issue of AdChecks where we analyze real ad campaigns we find online and discuss what they do well and what they could improve upon. Today we are going to take a deeper look at a Facebook ad from Keen Home. Keen is an interesting product that will...
Getting press for your company is really time consuming, expensive and can prove to be a difficult process. Maybe you’ve tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you’ve tried hiring a PR firm for a few...
Conferences are a great place to learn new things, meet interesting people as well as grow your lead generation and sales. Unfortunately, they are time consuming and can be expensive. Including travel, you’re usually looking at about 3–4 days where you’re pulled away...
Watching Missy Elliott during the halftime of this year’s Superbowl got that 1,2 Step song she did with Ciara stuck in my head. Rock it, don’t stop it, Everybody get on the floor, Wake the party up, We about to get it on, (Let me see ya’ll) 1,2 step, (I...
If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...