Images take up the majority of the surface area of a Facebook ad.
Unlike Google AdWords, which is extremely text heavy, Facebook ads are very visual.
So it’s important to have compelling and engaging imagery that is also in the appropriate size and formats.
So what size should your images for Facebook ads be?
1200 pixels x 628 pixels.
What format should your images be?
Either JPG or PNG works!
There are two different Facebook ad units.
Newsfeed and Right Hand Side.
Back in the day, there used to be different sizing requirements for both. But now the Facebook ad size for both is the 1200×628.
This is great because it streamlines things a bit when creating ads and no longer having to create two different sizes.
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