Creative That Converts – March
Every month, we make hundreds and hundreds of ads. And for the most part, they only live within Ads Manager and our hard drives. So this month, we’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own campaigns.
If you need help scaling your campaigns or are getting bottlenecked by creative, email email@example.com to learn more about what we do.
For this one, we wanted to highlight a brand-new product that was launching and highlight all 3 variants. The unique text styling and animation is designed to grab attention in the first second. We then wanted to show how easy it is to use the product but wanted to keep the feel of the design. So a real waterglass video wouldn’t fit. We solved for it by using an illustrated glass which keeps the focus on the product itself. Grab your Super-Ades at golde.co
This ad is for a hemp product so you always have to be careful what you do or don’t say. It starts with a to-do list style screen and shows how the brand can fit into your healthy new lifestyle for the new year. The venn diagram then shows how the brand sits nicely in between the benefits of “stress relief” and “deeper sleep.” And who doesn’t want more of both?? Subscribe at bacehealth.com
This is a great example of how to spice up some more basic “on-white” video footage. We accomplished that by wrapping the models in a frame and having testimonials shown with a fun peel-and-stick animation. Jamby’s are ridiculously soft, grab a pair here: jambys.com
Definitely watch this one with sound! Not everyone will watch your ads with sound on, but for those who do, it’s a great element of surprise & delight to help your brand stand out. Grab a box of NUGGS here: simulate.com/nuggs or at a store near you.
This is a great example showcasing a collab with another brand. A series of stills shows off the different SKUs, and how the products from the two brands can work together. Make sure to watch to the end, I love the faux-carousel that shows off all of the different colors. Get your first pack hair ties at teleties.com
We thought this was a fun way to show off some of the cool stuff our creative department is doing without giving away the full strategy secrets. So while I’ve drastically simplified the intention and strategy behind each asset above, I hope these still were entertaining (and maybe even a bit inspiring?) to play through.