Creative That Converts – April

Every month, we make hundreds and hundreds of ads, and for the most part, they only live within Ads Manager and our hard drives. So this month, we’re coming at you with a few of our favorites from the last few weeks. Take a look below to get some insights for your own campaigns!

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For this one, we wanted to highlight a brand-new product that was launching and highlight all 3 variants. The unique text styling and animation is designed to grab attention in the first second. We then wanted to show how easy it is to use the product while maintaining the feel of the design. So a real water glass video wouldn’t fit. We solved this by using an illustrated glass, which keeps the focus on the product itself.

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This ad is for a hemp product, so you always have to be careful what you do or don’t say. It starts with a to-do list style screen that shows how the brand can fit into your healthy new lifestyle for the new year. The Venn diagram then shows how the brand sits nicely in between the benefits of “stress relief” and “deeper sleep.” And who doesn’t want more of both??

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This is a great example of how to spice up some more basic “on-white” video footage. We accomplished that by wrapping the models in a frame and having testimonials shown with a fun peel-and-stick animation.

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Definitely watch this one with sound! Not everyone will watch your ads with sound on, but for those who do, it’s a great element of surprise & delight to help your brand stand out.

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This is a great example showcasing a collab with another brand. A series of stills shows off the different SKUs, and how the products from the two brands can work together. Make sure to watch to the end – I love the faux-carousel that shows off all of the different colors.

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We thought this was a fun way to show off some of the cool stuff our creative department is doing without giving away the full strategy secrets. So while I’ve drastically simplified the intention and strategy behind each asset above, I hope these were still entertaining (and maybe even a bit inspiring?) to play through.