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We Help Brands Acquire Customers at Scale

📈 Paid Traffic Management

🎨 Creative Production

THE PROBLEM WE SOLVE

With ad costs rising and tracking becoming more opaque, it’s harder than ever for brands to profitably acquire customers. That’s why we….

  1. Design scroll stopping creative
  2. Optimize and scale campaigns
  3. Strategize how to boost AOV + conversion rates

PLATFORMS WE LOVE TO LAUNCH ON

WE LAUNCH 300+ ADS A MONTH. HERE ARE A FEW:

WHAT MAKES US DIFFERENT

Small and high touch: At Biddyco, we prefer the approach of being small and high touch vs. taking on as many clients as possible and achieving mediocre results.  Some agencies may charge less, but they have to make up for that by having their people work on 3-5x more projects.

Strong Creative: Other agencies will simply download some images from your website, copy and paste some headlines and throw up your ads. To compete in the current environment, you need a creative team behind you that is capable of creating engaging gifs, videos and graphics. We have a creative team trained in motion graphics and After Effects.

ROI Obsessed: We are 100% focused on your ROI and making sure that your campaigns are profitable for you. We don’t focus or care about likes, impressions or other vanity metrics.

“Biddyco helped generate our biggest ever sales period, they’ve contributed to accelerated growth during a season we didn’t expect to accelerate and they’ve consistently generated a 3x ROAS. It’s been very, very successful!”

👉 See the case study

George Sylvain

VP Marketing, Fellow

EACH MONTH WE:

OUR UNIQUE APPROACH

 

Stair-Step Scaling: Scale too fast and you will hemorrhage money. We’ve heard it from multiple clients. A past agency scaled too fast, spent way too much money and it put the brand in a really bad financial position. We want to avoid that. But there’s also risk in scaling too slow. It gives competitors room to catch up. It doesn’t become worth investing in if it’s only contributing marginal additional growth. So we have to find a balance. We do that through our Stair-step scaling approach. What we do is scale your campaigns, let them stabilize, scale more, let them stabilize and so on. 

Bedrock Account Structure: A skyscraper built on a foundation of quicksand will quickly topple. Just as an ad account with a shaky foundation will crumble when you try to scale. With our Bedrock Structure, we setup your campaigns for success from the very beginning. This structure has withstood scale up to $1M/month in ad spend. It’s rock solid.

Objection-Buster Retargeting: 95+% of people who visit your site won’t buy immediately. So, how do we bring them back and stay top of mind? They had a hesitation. An objection. Our objection-buster retargeting framework systematically picks apart any hesitation your potential customers might have. It builds trust, credibility and makes them feel at ease when making the purchase.
The Edison Approach: The way we test and hone in on the best audiences and ads allows us to maximize your return and scale as quickly and efficiently as possible. A combination of trial and error and empirical strategy match Edison’s invention process. We track all of our tests in Airtable for transparency.
Swiss Army Knife: Writing basic ad copy is pretty easy. Writing ad copy that speaks to a prospects core, their hopes, dreams and fears, is not. Our Swiss Army Knife copywriting framework enables us to hit different angles that you’d never come up with staring at a blank page.
Private Vault: We’ve spent $30M+ in ad spend. You get the benefit of the learnings, mistakes and wins from the tests we’ve already conducted. Instead of starting from scratch and flying blind, by working with us we can bring these insights starting Day 1.
Profit Eaters: Within these platforms are sneaky little buggers we call ‘Profit Eaters.’ They’re like termites nibbling away at your campaigns performance. By exterminating them, or avoiding them from the start, we’ll help you avoid flushing ad spend down the toilet on things guaranteed to never work.

Stair-Step Scaling: Scale too fast and you will hemorrhage money. We’ve heard it from multiple clients. A past agency scaled too fast, spent way too much money and it put the brand in a really bad financial position. We want to avoid that. But there’s also risk in scaling too slow. It gives competitors room to catch up. It doesn’t become worth investing in if it’s only contributing marginal additional growth. So we have to find a balance. We do that through our Stair-step scaling approach. What we do is scale your campaigns, let them stabilize, scale more, let them stabilize and so on.

Bedrock Account Structure: A skyscraper built on a foundation of quicksand will quickly topple. Just as an ad account with a shaky foundation will crumble when you try to scale. With our Bedrock Structure, we setup your campaigns for success from the very beginning. This structure has withstood scale up to $1M/month in ad spend. It’s rock solid.

Objection-Buster Retargeting: 95+% of people who visit your site won’t buy immediately. So, how do we bring them back and stay top of mind? They had a hesitation. An objection. Our objection-buster retargeting framework systematically picks apart any hesitation your potential customers might have. It builds trust, credibility and makes them feel at ease when making the purchase.
The Edison Approach: The way we test and hone in on the best audiences and ads allows us to maximize your return and scale as quickly and efficiently as possible. A combination of trial and error and empirical strategy match Edison’s invention process. We track all of our tests in Airtable for transparency.
Swiss Army Knife: Writing basic ad copy is pretty easy. Writing ad copy that speaks to a prospects core, their hopes, dreams and fears, is not. Our Swiss Army Knife copywriting framework enables us to hit different angles that you’d never come up with staring at a blank page.
Private Vault: We’ve spent $30M+ in ad spend. You get the benefit of the learnings, mistakes and wins from the tests we’ve already conducted. Instead of starting from scratch and flying blind, by working with us we can bring these insights starting Day 1.
Profit Eaters: Within these platforms are sneaky little buggers we call ‘Profit Eaters.’ They’re like termites nibbling away at your campaigns performance. By exterminating them, or avoiding them from the start, we’ll help you avoid flushing ad spend down the toilet on things guaranteed to never work.

“Biddyco managed our creative process in a way we didn’t experience with other agencies. You need to be constantly iterating and trying new visuals and their creative is really strong. I would absolutely recommend Biddyco.”

👉 See the case study

Matt Richardson

Co-Founder, CAUSEBOX

WHAT WE LOOK FOR IN A CLIENT

Quality product: We want to work with clients with quality products that we can feel good about promoting.

Hiring us as the experts: You’re looking for an agency that you can trust to pass the baton too and are not looking to micromanage the strategy, creative or account.

Treat our team well: Our team is to be treated with respect. It’s easier for us to bring on a new client vs. a new employee so given the choice that’s what we will do.

We’re running your ads, not your business: Our most successful clients don’t expect us to put their entire business on our backs. You should have other activities running in parallel like email, influencer, PR, social etc.

Let us make it right: If something with the relationship isn’t working, let us know so we have a chance to fix it before you start looking at other agencies.

REASONS TO NOT HIRE BIDDYCO

 

You want your agency to just say YES: If we disagree with a recommendation, we aren’t afraid to tell you why or why we would like to pursue a different alternative.

You want to work with a large agency: We’re intentionally small, but some brands want to work with large agencies, and that’s ok.

You want to make the creative or have heavy input: We make 100’s of ads and spend millions of dollars a month. We have deeper insight into what performs or not than you do so must lead creative direction. You of course may provide feedback, but we are driving.

You want an agency that is on call 24/7: If you expect your agency team to work late and weekends, if you expect to be able to always reach them via Slack or text, than Biddyco isn’t the right agency for you.